Get strategic direction and hands on expertise to map out how to mature marketing muscle
When critical capabilities are owned:
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Strategic, long-term marketing results improve
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The time marketing takes to get to market shortens
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Prioritize an improvement plan
Evaluate and diagnose marketing organizational (employees, agencies, partners) processes, technology and skills needed for grow. Draft an iterative roadmap based on ROI.
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Capability Assessment
ROI Analysis
Capability Maturity Roadmap
Near-term Project Outline
Design marketing processes
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Identify new activity workflows
Define process steps, KPIs, relationships, inputs, outputs, roles and responsibilities for new digital marketing capabilities.
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Future Process Maps
RACI Matrix
Gap Analysis
Detail and prioritize needs to select the right capability
To do real content marketing, you need to have the right set of capabilities. Here is an overview of...
Select capability solutions
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Find the right technology
Select the solutions for new capabilities based on their cost, time to implement, fit, function, usability, quality, support and scalability.
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Vendor Comparison
RFP Development
Vendor Evaluation
Resource Interviews
Deploy marketing capability
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Configure workflow and data
Deploy the improved marketing solutions, by integrating and testing multiple vendor technologies.
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Technology deployment strategy
Project manage
Testing and optimization
53% higher conversion with marketing automation
how do you focus your limited marketing resources?
60 % of content marketing struggles due to poor training and knowledge